A dynamic visual identity for a wellness brand.
Pulse Wellbeing was launching a new product line and needed an identity system that could scale across platforms while staying true to their calming, wellness-focused philosophy. Our process started with market positioning and brand voice development. Visually, we created a balanced mix of warm neutrals, soft gradients, and custom illustrations to express both trust and vitality. The new system extended into social templates, packaging, and in-store visuals, providing a consistent and uplifting brand experience. Their customer engagement and social reach saw a noticeable lift post-launch.
