A complete rebrand for a fast-growing.
Lumen Technologies approached us during a crucial growth phase, needing a bold rebrand that could communicate their innovation, trust, and agility. We began with an in-depth brand audit and stakeholder interviews to understand their evolving vision. From there, we created a fresh visual identity — including a new logo, dynamic color palette, and flexible design system — that reflects their positioning as a forward-thinking tech partner. The rebrand was rolled out across digital, print, and product environments, ensuring a consistent, modern presence at every touchpoint.
